OUR TALE

Welcome to TROVE, a boutique that embodies a lifelong dream of creating a space filled with stylish, timeless pieces tailored for women. Founded in 2020, TROVE is more than just a store; it’s a celebration of fashion, creativity, and the joy of discovering something truly special.

Our Story With a deep passion for Art & Design and a BA Honours degree in Applied Arts, I, Layla, have always been inspired by the beauty of fashion and its power to express individuality. In 2020, my dream became a reality when TROVE opened its doors on the beautiful beachfront of Orewa. The boutique offers a serene shopping experience where the stunning ocean views meet a carefully curated selection of women’s clothing and accessories.

Our Values At TROVE, we are dedicated to bringing you fashion that is both stylish and enduring. We focus on offering high-quality clothing that resonates with women who appreciate elegance and comfort in their everyday wardrobe.

Women’s Fashion: TROVE is primarily a women’s clothing boutique, where every piece is chosen for its ability to make you feel confident and stylish. From flowing dresses to chic tops and versatile trousers, our collection caters to women who value both fashion and functionality.
Sustainability: In a world where fast fashion dominates, TROVE stands out by promoting pieces that are made to last. Our commitment to sustainability is reflected in the timeless designs and durable materials we select, ensuring that your purchases are not only beautiful but also responsible.
Community & Connection: TROVE is a space where fashion meets community. We are passionate about supporting local designers and creating connections with our customers.

Our Boutique Experience Located on the beachfront, TROVE provides a unique shopping experience that blends the calming ambiance of the ocean with the excitement of discovering new fashion. Whether you’re searching for a standout outfit, a wardrobe staple, or a unique accessory, TROVE offers a range of options that are as versatile as they are stylish.

Most days, you’ll find me in the boutique, enjoying the beautiful sea view while arranging our clothing collections and sourcing new gems for you to discover. I invite you to visit our online store and follow us on Facebook and Instagram to stay updated with the latest TROVE collections and stories.

Join Our Journey TROVE is more than just a clothing boutique; it’s a place where women can find pieces that reflect their style and spirit. I look forward to welcoming you to TROVE, whether online or in person, and helping you discover fashion that you’ll love for years to come.

Love,
Layla xxx